The Browndog Story

A destination in Southeast Michigan, Browndog started as a micro-creamery specializing in small batch artisan ice cream. Opened in 2015, Browndog is the brainchild of Brian Scherle and Paul Gabriel.

Long-time food lovers and entrepreneurs, Brian and Paul sought to bring a new restaurant to Downtown Northville. While scouting for space, they discovered a place perfectly suited for an ice cream shop. A normal everyday ice cream shop wouldn't do and with that in mind, Browndog Creamery was born.

Fast forward a year later... People love Browndog so much that Brian and Paul needed to find a place to make more ice cream. They searched many places and finally settled into a building in Downtown Farmington. The building was supposed to be a place to make ice cream, store it, and provide a small scoop store in front.

Continuing in the typical Browndog style, they acquired a liquor license and the creamery grew into a Barlor and restaurant.

As if having amazing ice cream wasn't enough, the Browndog Team started creating craft cocktails and experimenting with savory foods. Now over 21 dog years old, Browndog Barlor and Restaurant is still creating and playing with its menu.



Browndog is real and his name is Flash. Flash is Brian and Paul's rescued Boston Terrier.

In 2009 Paul's family opened Stuart's of Novi. A seasonal soft serve shop named after his first rescue dog, Stuart.

Stuart began appearing in parades and events, quickly becoming "The most famous dog in Novi". This was fine until Flash was adopted and became jealous of his older brother. 

With a second concept in the works, there was no other choice for Brian and Paul. The new store had to be named after Flash. Through several unsuccessful renditions of names using "Flash", Brian and Paul had to start thinking differently and so became Browndog.



Browndog Creamery brings their 2023 Holiday offerings to WJBK and WXYZ

MLive featured our 2023 Holiday Ice Cream Line-Up MLive Holiday Line-Up

MLive Browndog Creamery: Faygo’s Bomb Pop-tasting Firework pop has been made into a sorbet

View our video from  WDIV Channel 4 and Fox 2 Detroit.

Watch Chuck Gaidica and Tati Amare help us decorate a Halloween cake on Live In The D

Learn how to make Monster Bombes with the crew at Fox 2

We love this article from Eater Detroit

The Northville Record welcomed us to town

dbusiness featured us on their website

DETROITDVOTION stopped by Browndog while spending the day in Downtown Northville.

The Detroit Free Press enjoyed a sampling of our seasonal craft desserts.

Watch our Tasty Tuesday spot on Channel 4


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